Partner of the Sports Industry.

Production | Product Management | R&D | Brand Management | Incubation | Support

Why 3e?

Outline Logo 3e oem sports AG


A spark, an enthusiasm, an idea! It all starts with a desire for something new, perhaps entrepreneurship. We help you to bring this into a structured form that enables the next step and is linked to a clear goal of success right from the start. Goal, set, win.


The path to success. We support you partially or completely in the development. Design, material selection, budget optimisation, prototype construction and testing as well as production samples. We coordinate patents, approvals and tests. With secure up-to-the-minute digitalised high-end processes and 25 years of experience, we guarantee complete implementation.


Market success! How? Through reliable production, so that the project is on the market in time. 3e facilitates timed mass production, continuous quality testing, certifications and coordinated transport routes. So that you can concentrate on your brand and the product.


3e is active in the sports sector in a lot of different ways. Our focus is on B2B services around sports brands.


Consulting services in all phases. From the NDA to the retail contract. Benefit from 25 years of experience with the world's biggest players.


Only digitally optimised process chains can still be competitive today. 3e thinks digitisation further and develops digital business processes end to end.


3e is your partner for the transformation of classic sports products into linked solutions with gamification applications.


3e operates brand portfolios, develops brand turnarounds and is your outpost in the European market when it comes to digital distribution models.


With over 50 permanent partners in almost all application areas, 3e produces for you in Asia and Eastern Europe. Market-oriented, safe, strategic.

Smart Technology

The connection of hardware and software is indispensable. 3e provides the support you need for smartification with its own developments and patents.

3e Produktionsmanagement

At our different production sites in Asia and Eastern Europe, we already offer a wide range of production capacity for different sports.

Retail Produktmanagement

As a partner for sports brands and as an equipment manufacturer and trade supplier, 3e provides classic purchasing management of generic products for both the trade and the...

2 Way Brandmanagement

Sports brands from overseas looking for a local presence in Europe or brands from Europe wanting to conquer the Asian market have come to the right place at 3e.


So far you only have an idea for your new product, or your product line and scarce internal resources? Or so far you have no experience with the necessary materials and techniques?


Sport is your vocation? Do you have an idea and want to launch a piece of sports equipment yourself? - If you are looking for a financing partner or...

Partner & Brands

About Us

About 3e oem sports

Since 1996, our company has been active in Asia in the field of sports and consumer goods production. In January 2012, the former individual companies were merged under the umbrella of 3e AG.

Fast results

With 3e you benefit from fast results in improving procurement, manufacturing and supply chain management.

Predictable costs

3e ensures a clean calculation and uniform production within the product life cycle.

Competitive products

With 3e you get absolutely competitive products that focus on market fit on the one hand and innovative placement on the other.


Do you have any questions about 3e Sports? Don't hesitate to contact us. We will get back to you as soon as possible.


Flurweg 11
82402 Seeshaupt

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